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A new three-part campaign heralds the expansion of the YSL Loveshine lip franchise as the L'Oréal Luxe unit looks to grow its makeup business.
February 26, 2024
By: Christine Esposito
Editor-in-Chief
Dua Lipa—who has fronted YSL's top-selling Libre fragrance since 2019—has been appointed global makeup ambassador for YSL Beauty, which is part of L'Oréal's Luxe unit. YSL Beauty called Dua Lipa “the perfect woman” to lead the new generation of makeup consumers in 2024. The luxury beauty brand says she will bring her edgy influence at scale to YSL Beauty, working with the brand to break the boundaries of beauty in the name of bold self-expression and fierce freedom. “Dua Lip...
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